{"title":"Dress the Part","description":"\u003cp\u003eAustin apparel for adults: tees, hats, socks, and layers.\u003c\/p\u003e","products":[{"product_id":"haam-t-shirt","title":"HAAM Tee","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAustin Rocks!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis Black T-shirt features a guitar outline covered with the signs of iconic Austin music hot spots, including Antone’s, Emo’s and the Saxon Pub. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e portion of the proceeds go toward the Health Alliance for Austin Musicians (HAAM), which provides healthcare for local musicians. L\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eook cool, help others.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGildan, Heavy Cotton. Available in S-XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Outhouse Designs","offers":[{"title":"Small","offer_id":987982385,"sku":"3558","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":987982389,"sku":"3558","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":987982393,"sku":"3558","price":21.99,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":987982397,"sku":"3558","price":21.99,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":50603123409188,"sku":null,"price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/products\/IMG_1189.jpg?v=1586888298"},{"product_id":"tawa-scarf-tapestry","title":"Austin Multi-Wear Cotton Scarf Tapestry by Tawa Threads","description":"\u003cp\u003eArt that moves with you—literally! Designed right here in ATX by multidisciplinary artist Tabria Williford (whose work you might spot at the Austin-Bergstrom International Airport), the Multi-Wear Organic Cotton Scarf Tapestry by Tawa Threads Co. is the ultimate style chameleon. Measuring a generous 20\" x 72\", this 100% premium organic cotton piece effortlessly transitions from a chic scarf or bohemian headwrap to a vibrant wall tapestry or cozy home accent. Featuring stunning block-print patterns—choose from \u003ci\u003eCrest\u003c\/i\u003e, \u003ci\u003eArches\u003c\/i\u003e, or \u003ci\u003eFlow\u003c\/i\u003e—each design draws inspiration from the beauty and colors of the great outdoors.\u003c\/p\u003e\n\u003cp\u003eEven better? Looking this good does real, tangible good for our city. A portion of proceeds from every single purchase goes directly to funding and maintaining local Austin parks! Easy to care for (just machine wash cold on gentle and hang dry), this versatile, small-batch beauty lets you wear, hang, and display a genuine piece of the Austin art scene wherever life takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Crest","offer_id":39407671115838,"sku":"21014","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Arches","offer_id":39407671148606,"sku":"21014","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Flow","offer_id":39407671181374,"sku":"21014","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/products\/TawaArches-Full.png?v=1619988348"},{"product_id":"nowhere-else-id-rather-be-austin-texas-trucker-cap","title":"Austin Nowhere Else Id Rather Be Retro Trucker Cap","description":"\u003cp data-path-to-node=\"0\"\u003eBecause honestly? There’s nowhere else you’d rather be. The \"Nowhere Else I'd Rather Be\" Retro Trucker Cap captures the easygoing, wildflower spirit and high-energy vibe that makes Austin feel like home. Featuring a vibrant ocean blue brim, a crisp white front panel, and a vintage-inspired rainbow and floral graphic, this hat delivers a effortless retro look. It's built to turn heads whether you’re catching an outdoor set, floating the river, or just soaking up the Texas sun.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eDesigned for all-day comfort in the summer heat, this classic snapback combines a structured foam front with a highly breathable mesh back for a cool, adjustable fit. Stylish, lightweight, and endlessly versatile, it’s the ultimate wearable Austin keepsake that collects compliments instead of dust—making it a perfect gift or everyday staple for local wanderers and visitors alike.\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Default Title","offer_id":49496248353060,"sku":"22922","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/IMG20240626144558.jpg?v=1719432657"},{"product_id":"iconic-austin-flying-guitar-tee","title":"The \"Austin Anthem\" Festival Tee","description":"\u003cp data-path-to-node=\"1\"\u003eWear the setlist of the city with the Austin Anthem T-Shirt—the ultimate tribute to the iconic events that define the Live Music Capital of the World. The front features a retro, distressed print showcasing the longhorn, guitar, and bat, while the back serves up a legendary \"tour date\" style checklist of Austin’s top festivals, from SXSW to Eeyore’s Birthday. It’s a wearable roadmap for every local adventurer and a must-have collector’s piece for festival lovers.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eCrafted from pre-shrunk, 100% vintage-soft cotton, this lightweight tee delivers a perfectly worn-in feel right out of the box. Designed with a modern, slightly longer fit that stays comfortable through full days of festival-hopping, it’s built to handle Texas heat in style—making it the ideal souvenir or everyday staple for anyone who carries a piece of Austin in their heart.\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Small","offer_id":49825582678308,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49825582711076,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49825582743844,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Extra Large","offer_id":49825582776612,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"2 XL","offer_id":49825582809380,"sku":"","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/20240829_143135.jpg?v=1725302091"},{"product_id":"retro-austin-running-hat","title":"The \"Electric Avenue\" Retro Running Hat","description":"\u003cp data-path-to-node=\"1\"\u003eWhether you’re hitting the trail at Lady Bird Lake or relaxing on a sunny patio, the \"Electric Avenue\" Retro Running Hat brings a shot of neon '80s and '90s energy to your wardrobe. Built for high-performance comfort and styled for the streets, this ultra-lightweight cap features breathable mesh side panels to keep you cool and dry through the most humid Texas afternoons. It’s the ultimate grab-and-go accessory for active Austinites and outdoor enthusiasts who want maximum visibility without sacrificing style.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eDesigned for total versatility, this hat packs completely flat without losing its shape, dries in minutes, and features a sweat-wicking adjustable strap for a custom, secure fit on any adventure. Durable, vibrant, and effortlessly cool, it makes the perfect gift for travelers, runners, and festival-goers looking to carry a piece of Austin’s legendary energy wherever they go.\u003c\/p\u003e","brand":"The Duck Company","offers":[{"title":"Default Title","offer_id":50065808621860,"sku":"23419","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/IMG_4887.jpg?v=1732038827"},{"product_id":"live-music-capital-of-the-world-tee","title":"The \"Full Volume\" Austin Heritage Tee","description":"\u003cp data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eClassic Comfort. Electric Soul.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e In Austin, music is the heartbeat of the city, and the \"Full Volume\" Austin Heritage Tee captures that energy in a shirt that feels like an instant favorite. Printed on a premium, softened navy cotton, it offers a relaxed, sun-washed aesthetic that avoids stark dark blues for a true broken-in look from day one. Featuring a clean, understated front and a high-octane, concert-poster-inspired back graphic with twin guitars and rising flames, it’s a bold tribute to the legendary stages that made us the Live Music Capital of the World®.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eBreathable, incredibly soft, and crafted with a relaxed unisex fit, this 100% cotton tee is light enough for a warm Texas afternoon and durable enough for late-night encores. Whether you’re patio hopping, catching a set, or embracing the \"Stay Weird\" lifestyle, it’s a piece of Austin credibility you can wear everywhere.\u003c\/p\u003e","brand":"Beantown","offers":[{"title":"XS","offer_id":50914204320036,"sku":null,"price":29.99,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":50914204352804,"sku":null,"price":29.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":50914204385572,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50914204418340,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50914204451108,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/1000001426_800x800b.jpg?v=1757457629"},{"product_id":"atx-hat","title":"The \"StayGray\" Designer ATX SnapBack","description":"\u003cp data-path-to-node=\"0\"\u003eLocal Artistry. Star-Studded Approval. There’s a reason this cap became the \"it\" accessory of the season! While we can’t drop names, let’s just say we were \"in the room where it happened\" when a certain Tony-winning legend made this his new favorite hat. Created by celebrated Austin designer Matt Dawson (aka StayGrayPonyboy), this unstructured six-panel cap blends vintage-inspired heritage with the modern pulse of the city. Crafted from a substantial 50% wool and 50% recycled polyester blend, it offers a sophisticated texture, durable weight, and a relaxed, tailored fit that feels custom-made.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eAvailable in Burnt Orange, Royal Blue, and Classic Black, it's a true masterclass in local design. Looking to curate the ultimate head-to-toe look? Our matching Fleece Shackets are currently available as in-store exclusives at our downtown Visitors Center! We have a very limited quantity remaining, so give us a call or drop in to claim yours before this star-studded collection takes its final bow.\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Orange","offer_id":50923106337060,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":50923106369828,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":50923106402596,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/Screenshot2025-08-01115424.png?v=1754067703"},{"product_id":"classic-austin-patch-ball-cap","title":"Austin Legacy 1839 Vintage Patch Cap","description":"\u003cp data-path-to-node=\"0\"\u003eSome things never go out of style! The Legacy 1839 Heritage Cap is a premium tribute to the year Austin was founded, designed specifically for those who appreciate our rich history as much as our modern energy. Built for the long haul, this structured cap features a multi-textured custom \"Austin\" patch with \"Established 1839\" detailing set against a weathered navy backdrop. It offers a refined, sun-washed look that feels like an old favorite from day one—striking the perfect balance between rugged Texas roots and clean, traditional style.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eCrafted from an ultra-durable cotton-poly blend with an adjustable snapback closure, this cap delivers lightweight, breathable comfort whether you're strolling Lady Bird Lake or catching live music downtown. Plus, if you're looking to complete the set, we still have a very limited stock of our matching Fleece Shackets available in-store! Just give us a call or email us directly at the Austin Visitors Center to check remaining availability before they’re gone for good\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Default Title","offer_id":50952900739364,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/20250729_114818.jpg?v=1754411485"},{"product_id":"austin-icons-socks","title":"Austin Icons Novelty Crew Socks","description":"\u003cp data-path-to-node=\"0\"\u003eShow your Austin pride with every step you take! These whimsical crew socks are a wearable love letter to everything that makes our city completely unique. Set against a vibrant teal background with contrasting dark blue accents on the cuff, heel, and toe, this exclusive design features an all-over print of ATX's most beloved symbols. From friendly armadillos and swooping Congress Avenue bats to blooming Texas bluebonnets and a nod to the famous \"I love you so much\" Jo's Coffee mural, these socks capture our city's signature charm from heel to toe.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eCrafted for ultimate everyday comfort and durability, they're made from a soft, breathable blend of 75% cotton, 22% polyester, and 3% spandex for the perfect amount of stretch. Designed in a flexible, unisex one-size-fits-most fit, they're the ideal souvenir or gift for any Austin enthusiast wanting to step out in true Texas style!\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Default Title","offer_id":50956531958052,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/02142025_134845_2591771678b.jpg?v=1754501271"},{"product_id":"austin-tx-leather-patch-hat","title":"Capital Star Snapback Cap","description":"\u003cp\u003eClassic Style. True Austin Soul. Whether you’re catching a sunset at Mount Bonnell or grabbing a breakfast taco on South Congress, the Capital Star Snapback is your new go-to companion. Blending rugged Texas heritage with a modern, clean aesthetic, this cap features a premium leather-look patch embossed with the iconic Texas star and \"Austin, TX\" lettering. The rich chocolate-brown front paired with a breathable beige mesh back ensures you stay cool and look sharp, even during those legendary 100-degree Texas summers.\u003c\/p\u003e\n\u003cp\u003eDesigned for all-day comfort and ultimate versatility, this high-profile trucker hat is built from a lightweight cotton-poly blend with an adjustable snapback closure for a \"just right\" fit. It’s the perfect accessory for Zilker Park festivals, patio hangs, and every road trip in between. Local tip: it pairs best with a cold beverage and a long weekend—grab yours and take a piece of the Live Music Capital wherever you roam!\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"Default Title","offer_id":51023852994852,"sku":"24031","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/BrownHat.jpg?v=1782842370"},{"product_id":"the-armadillo-rodeo-boxy-crop-tee","title":"The Armadillo Rodeo Boxy Crop Tee","description":"\u003cp data-path-to-node=\"0\"\u003eCapture the heart of the Live Music Capital of the World with our exclusive Armadillo Rodeo Boxy Crop Tee! Featuring a guitar-strumming cowgirl hitching a ride on our favorite armored local, this high-energy design is a playful tribute to Austin’s legendary outlaw spirit. Cut in a modern, relaxed silhouette with a perfectly proportioned crop, it pairs effortlessly with high-waisted denim for that ultimate cool-and-casual ATX style.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eCrafted in a premium \"Pepper\" mineral wash, this tee offers a rich, multidimensional charcoal finish that's as unique as an Austin sunset. Thanks to a specialized garment-dyeing process, it delivers buttery softness from day one and comes pre-shrunk so the fit you love stays put. As an exclusive piece only available through the Austin Visitors Center, it’s a limited-edition slice of our city’s creative soul you won't find anywhere else.\u003c\/p\u003e","brand":"Austin Gift Shop","offers":[{"title":"S","offer_id":52786316673316,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52786316706084,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52786316738852,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52786316771620,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/files\/20260407_133845.jpg?v=1775602209"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8579\/collections\/Feb._4th_001.JPG?v=1782861353","url":"https:\/\/austingiftshop.org\/collections\/dress-the-part.oembed","provider":"Austin Gift Shop","version":"1.0","type":"link"}